Kingdom Island has a lot of potential into becoming a successful Virtual World. But to be a successful Virtual World, it all matters how you use that potential. Recently, I came across an article written by some former Club Penguin staff members that I think Kingdom Island could use. Now, I know there may or may not be some prejudice towards the game, but the article makes a ton of sense and is well worth the read. Check it out for yourselves.
http://www.gamasutra.com/view/news/190178/5_tips_for_making_successful_kids_games_in_2013.php